Cheers Effect
Creating a welcoming and familiar environment for every customer who walks through the door.
Brick Cities started with something simple: we have seen firsthand how LEGO® can spark joy, creativity, confidence, and connection at any age.
Brick Cities LLC is independently owned and is not a Bricks & Minifigs event. More on that below.
We first saw that in our own family, especially through our oldest child's love of LEGO®. Later, we saw it in a completely different setting while leading a nonprofit that used LEGO® Education products in urban schools. Kids who might struggle to engage in other ways would light up when they had the opportunity to build, create, solve problems, and use their imagination.
That experience stuck with us.
Years later, we opened our first Bricks & Minifigs store in Minnesota. Part of the goal was to teach our own kids about work, what it means to start something, work long hours, solve problems, serve people well, and do hard things in pursuit of something worthwhile.
But the mission became bigger than simply running a retail store. Through buying, selling, and trading LEGO®, hosting events and birthday parties, sponsoring local organizations, and donating back into our communities, we had the opportunity to help build a local LEGO® community where kids, parents, collectors, builders, and lifelong fans could all belong.
After establishing two Bricks & Minifigs stores in Minnesota, we began asking a bigger question:
What would happen if we created an event built around that same idea?
That question led to our first Brick Cities LEGO® convention in the Twin Cities.
We wanted to create something that felt different. An event where families could actually enjoy themselves without feeling packed into an overcrowded convention hall. A place where young kids, serious collectors, adult builders, and everyone in between could find something that excited them.
And most importantly, we wanted local builders, creators, and LEGO® resellers to be at the center of the experience.
The goal was to create a place that sparks joy and creativity around all things LEGO® for fans of every age.
The response to our first event showed us there was an opportunity to take that idea further.
Brick Cities is now bringing that same model to communities across the country. Each event is designed to highlight the people who make the local LEGO® community special: builders displaying incredible creations, independent sellers and vendors, local LEGO® businesses, families, collectors, and fans.
While every city is different, our mission stays the same:
To spark joy and creativity by bringing LEGO® fans of all ages together.
Whether you're bringing a child who just built their first LEGO® set, searching for a rare minifigure, displaying a creation you've spent hundreds of hours building, or rediscovering something you loved when you were eight years old, we want Brick Cities to be a place where you can enjoy the hobby and connect with others who love it too.
Because LEGO® has never really been just about the bricks. It's about what people imagine, create, and build together.
Brick Cities runs on four principles, brought to life on the convention floor, carried from city to city.
Creating a welcoming and familiar environment for every customer who walks through the door.
Working together effectively as a team - local hosts, national organizers, builders, and vendors all pulling in the same direction.
Encouraging innovative thinking and play. Toss away the manual and build something only you could imagine.
Recognizing and marking achievements and milestones - for builders, families, vendors, and the communities we visit.
Brick Cities LLC is an independently owned event company. The Warland family also operates Bricks & Minifigs retail stores in Minnesota under the Bricks & Minifigs franchise system, and Brick Cities is separate from it. Brick Cities event ticket and merchandise revenue is generated independently by Brick Cities LLC and is not subject to Bricks & Minifigs franchise royalties.
LEGO is a trademark of the LEGO Group, which does not sponsor, authorize, or endorse this event.
A day ticket gets you a session. The community gets you a story you'll tell for years.